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Meet the Variety Catalog: Find Your Next Winning Variety in Your Trial Data

The new Variety Catalog turns your trial data into a decision tool. Find your next product, compare trialed varieties side by side, and give your sales team proof.

5 min read· August 2026·SeedSense Team
Seed company team reviewing variety trial results in a meeting room
Public image from an example previous ASTA conference.

Most teams come to SeedSense for one reason: they are tired of losing trial data to notebooks, spreadsheets, and camera rolls. Collecting clean data in the field is where the journey starts. But collection alone is only half the value.

The real payoff comes when that data starts answering the question every seed company asks at the end of a season: which varieties should we sell next?

That is exactly what the new Variety Catalog was built for. It takes every trial and evaluation your team has ever recorded and turns it into a living catalog of variety performance, ready to guide your next commercial decision and arm your sales team with proof.

Your Trial Data Should Tell You What to Sell

Every variety you have ever trialed appears in the catalog with its full track record aggregated automatically. At a glance, each variety card shows total trials, completed evaluations, average score, and average days to maturity, along with its crop, classification, and commercial status.

SeedSense Variety Catalog showing variety cards with total trials, completed evaluations, average score, and average maturity
The Variety Catalog, with aggregated stats for every variety your team has trialed.

No more digging through folders to remember how a numbered line performed two seasons ago. The catalog remembers for you, and a single click on Show History opens the complete story of any variety.

Find Your Next Product in Seconds, Not Spreadsheets

A catalog is only useful if you can slice it. Filters let you narrow hundreds of varieties down to the handful that matter for the decision in front of you:

  • Crop and classification to focus on a single market, like red bell peppers
  • Variety type to separate commercial lines from experimental and screening material
  • Minimum trials and completed evaluations to only consider varieties with enough data behind them

Here is a quick tour of the catalog in action:

Browsing and filtering the Variety Catalog to shortlist candidates.

Compare Trialed Varieties Side by Side

Shortlisting is step one. Choosing a winner requires a head to head look. Select any two varieties in the catalog and hit Compare Selected.

Selecting two varieties in the Variety Catalog for comparison
Selecting two candidates in the catalog for a head to head comparison.

The comparison view lines up both varieties on a single screen: average days to maturity, number of evaluations, and overall score, computed from the same trials your team ran in the field.

Side by side comparison of two pepper varieties with days to maturity, evaluations, and average score
Two varieties side by side with average days to maturity, evaluations, and overall score.

Below the summary, Performance vs Check charts show how each variety scored against the check at every trial location, with a toggle for overall score or days to maturity. In the example below, one candidate beat the check at every site while the other consistently fell short. That is a commercial decision made in seconds, backed by data.

Performance versus check charts comparing overall scores of two varieties by trial location
Performance vs Check charts showing how each variety scored at every trial location.

And because growing conditions matter, the same filters apply to the whole comparison. Narrow both columns by region, area, zone, grower, or planting and harvest windows to answer very specific questions, like how two lines stack up for a spring desert slot with one particular grower.

Evidence Your Sales Team Can Show

Numbers close the analysis. Photos and maps close the deal. Every comparison includes the field evaluation photos your team captured during trials, so a buyer can see fruit quality and plant habit from real fields rather than a studio.

Field evaluation photos of two pepper varieties shown side by side
Field evaluation photos captured by your team during trials, shown for both varieties.

Trial location maps show exactly where each variety was grown, which makes it easy to prove local performance to a customer who wants results from their own region.

Trial location maps for two varieties shown side by side
Trial location maps showing exactly where each variety was grown.

Watch the full comparison flow here:

Comparing two varieties from summary stats to charts, photos, and trial locations.

The Full Story Behind Every Variety

Charts, photos, and maps are only part of what the catalog keeps for each variety. Open any variety and you also get:

  • Variety notes: document important remarks on each variety and mention teammates, so observations stay attached to the line instead of scattered across emails and notebooks
  • Trial history summary: a year by year record of every trial, with planting and harvest dates, scores, and the pros, cons, and conclusions your team recorded
  • Trait results: the distribution of evaluation responses for every trait, shown as pie or bar charts, covering both rating scales and open text answers
  • PDF export: share a complete variety summary, including score charts, trait results, photos, remarks, trial history, and locations, with anyone in one click

What This Means for Your Team

Faster Commercial Decisions

Aggregated scores, maturity, and trial counts surface your strongest candidates without a single spreadsheet

Answers for Specific Slots

Filter by region, grower, and planting or harvest windows to match varieties to the exact program a customer needs

Proof in the Pitch

Walk into a sales meeting with charts against the check, field photos, and local trial maps instead of claims

One Source of Truth

Every number traces back to trials and evaluations your own team recorded in the field with SeedSense

Data collection gets your trial results out of the field. The Variety Catalog puts them to work, helping you pick the right products and giving your sales team the evidence to sell them. That is the difference between software that stores data and software that grows revenue.

Ready to turn your trial data into your next sale?

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